The more than EUR100 million account for over 10% of the average daily revenue of all the companies in Romania, whose cumulated annual revenue stands at EUR250 billion.
The leading online retailer, eMag, will see EUR34 million sales in one day, with the company expecting over 200,000 unique customers on its website at the time the campaign starts, most of whom will make their first online purchase on this occasion, Iulian Stanciu, eMag’s chief executive officer said on ZF Live.
“Some people will get enough courage to order something online for the first time because of the high discounts,” Stanciu said.
eMag website got about 3.1 million visits on Black Friday 2013, and 160,000 unique visitors during the busiest ten minutes.
eMag will be offering about 450,000 products in the Black Friday sales campaign compared with 250,000 in 2013. The most expensive product available is a EUR60,000 car and the cheapest is a EUR2 wireless mouse. Most of the Black Friday vehicles are Ford cars, Stanciu said.
Most computer and electronics retailers will participate in the Black Friday sales campaign, as most of the EUR100 million consumers are expected to spend will go to smartphones, tablets, TV sets, computers, video game consoles and other IT equipment.
Altex, the leading mortar and brick computer and electronics retailer, which started its sales campaign last week, should see more than EUR30 million sales, according to ZF estimates, while Flanco expects about EUR25 million sales.
Smaller online computer and electronics retailers like cel.ro, pcgarage.ro, elefant.ro and evomag.ro expect millions of euros in sales, too.
The Black Friday sales peak will not come on a dwindling market, but actually boost the already existing growth rate, eMag’s CEO said.
Asked whether he expected a higher rate of payment by card this year, he said he did not, blaming it on the complicated process of authorizing a purchase, which requires inputting card data and a password, if the card is enrolled in an additional security system. About 80% of the Black Friday orders will be paid in cash.
Even so, Netopia Mobilpay estimates Black Friday will lead to record card payment figures, which will increase by up to 55% from the annual average processed in Romania. Netopia also estimates 65% of the online payments made by card on Black Friday will be made from laptops and desktops, while 35% from smartphones and tablets, regardless of the operating system.
(English version by Loredana Fratila-Cristescu)