The first store under this format was opened in Baneasa Shopping City in November 2020.
The company currently operated a 65-unit network. Besides physical stores, it has five e-commerce platforms.
As part of its expansion strategy, until 2024 the network will focus on strengthening foothold on existing markets. Starting 2025, the company will mull expansion in Germany, Austria, Slovakia and other markets, planning to open between four and six new stores per annum in premium locations.
In the next two years, the company wants to retrofit all its locations under new designs meant to lure young consumers.
(English version by Catalina Apostoiu)