Tchibo’s only store in Romania sold coffee, apparel and footwear, as well as various kitchen and bathroom items.
“The store in Promenada Mall was a pilot project and the company has learnt a great deal from it,” said Noemi Varga, head of marketing Hungary & Romania with Tchibo. Tchibo will focus on coffee and Cafissimo (espresso machine and coffee pod segment), she added.
Tchibo has such stores in a number of countries like Germany, Poland and Hungary. In Hungary it has nine brick and mortar stores as well as an online store.
Tchibo does not have a packaging facility in Romania but is one of the leading actors on its market, along with Jacobs, Doncafe, Nescafe and Cafea Fortuna. Tchibo Brands, the local subsidiary of the German group, posted 109 million lei (EUR24.4 million) revenue in 2015. (EUR1=RON4.4576)
(English version by Loredana Fratila-Cristescu)