Berlin, Montreal, London, Amsterdam, Toronto, Vancouver, Barcelona, New York, Koln and Manchester place first in the general ranking, which analyses 17 criteria. These cities best cover youths’ needs regarding the startup ecosystem, housing affordability, immigration tolerance, universities, prices and quality of nightlife.
Bucharest ranks fifth regarding the essentials (housing, food, transport, healthcare system, internet speed, universities and access to contraception), being outranked by Seoul, Taipei, Bangkok and Brno.
“Millennials grew up in a shrinking world, where the internet opened doors their parents never could have dreamed of, and budget airlines made those avenues real possibilities. It’s now possible to live and work anywhere in the world, and these opportunities are shaping how our planet will look to future generations.” says Ömer Kücükdere, Managing Director of Nestpick. “We must learn to adapt to the needs of younger people in order to have a thriving economy, and we believe that this ranking offers valuable insights to those cities looking for regeneration from a younger demographic.”
Among the big cities, Beijing boasts the highest rating regarding the labor market, New York scores best at the startup ecosystem, Hong Kong at tourism, Guadalajara (Mexico) at housing, Bangkok at food, Oslo at public transportation, Tokyo at access to decent healthcare, Seoul at internet speed, London at universities, Berlin scores best at the quality of nightlife and Beijing has the lowest beer prices.
While housing affordability is a major concern for most, it is even more so for young professionals at the start of their careers. With these interests in mind, 110 cities were analysed taking into consideration four main areas of concern; the business ecosystem, the essentials (housing, food etc.), openness, and recreation.