“Undoubtedly, smartphone sales will reach a record high in December (…) and will contribute 60%-65% to total mobile phone sales,” he said.
According to ZF calculations, the local smartphone market may rise to 300,000 units in December alone.
Manea expects the overall mobile phone market to fall slightly this year, to about 4 million units. Smartphone sales are seen at 1.5 million units this year.
According to Manea, Samsung Romania’s market share exceeds 50% on the smartphone segment and the company is also leader on the feature phone segment.
Samsung Romania is the largest player on the local mobile phone market.