The center serves the entire European market and is located in Romania.
Under the new partnership, the agency will provide data analysis services that will meet Samsung’s digital marketing needs, using state-of-the-art analytic instruments. Thus, DIA becomes the main digital traffic analysis center for Samsung on the European market, according to the statement.
Cheil global network, headquartered in Seoul, operates in 44 countries worldwide, employing more than 6,200 people. The network comprises Cheil Worldwide, Barbarian Group, BMB, Bravo Asia, Iris Worldwide, Mckinney and One Agency. The group’s customers include, among others, Samsung, Absolut, Adidas, Lego, Shell, Alibaba, Dupont, Harman, IHG and Pizza Hut.
Centrade Integrated is a regional communication network in South-East Europe, headquartered in Bucharest and with local offices in Belgrade, Budapest and Zagreb.