“The overall market and especially the smartphone segment will increase by 10% in value. The growth in volume, however, will be lower than 10%. The growth will value will come from the increase of the share of the premium segment in the total,” Cristian Cojocaru, head of the telecom division of Samsung Romania, told ZF.
The growth in value will come from replacement of feature phones with smartphones, and the premium segment (phones that cost more than EUR400 will also increase.
Sales stood at 4.9 million mobile phones in Romania last year, about 70% of which smartphones, and amounted to EUR650 million, an increase of 18% on 2014.
Samsung is the market leader in Romania, accounting for about 40% of the overall market. It increased its smartphone market share from 40% to 45% by value) in 2015.
(English version by Loredana Fratila-Cristescu)