The company currently has a nearly 7% share of the PC market, which could exceed 700,000 units this year, up on 2010.
“Samsung set out to reach 7% market share since the launch of its laptops in Romania in February until the end of the year and we are on schedule with this target. It needs to be said that Samsung managed to reach a 5.2% market share in the first five months since launch, which is very good on a market that already had established players on this product segment,” Popa said.
“The 7% for the end of 2011 is but one step towards our goal to be a top four player with a 15% share of the market.”
Asked about a potential reluctance from customers in Romania towards buying Samsung computers, considering the South Korean company was not known on this segment of the local market, Valentin Popa said that the awareness on the other markets (TV, smartphones etc.) helped. On the other hand, he added, Samsung started making PCs in 1983. It is also the only such company manufacturing almost 75% of the necessary parts in-house. Samsung overtook Nokia on the smartphone market in Romania this year and is one of the top competitors on the TV set market.
Samsung Romania posted EUR134 million sales in 2010.
(English version by Loredana Fratila-Cristescu)