There was also an uncertainty about the economy and a change of consumer spending behavior, but the market has remained stable so far, the officials of the local subsidiary of South Korean electronics and home appliances manufacturer Samsung Electronics say.
“This has not been a typical year. If we look at the past, the [TV set] market stood at some 1.6 million units in 2018 and the average unit sold cost 1,200 to 1,500 lei and in 2019 it stood at some 1.7 milion units, with the average price per unit about the same as in 2018, “ Victor Armaselu, head of the consumer division of Samsung Electronics Romania and Bulgaria, told ZF.
“What we’re seeing now, separating the consolidated data for the second quarter, which was rather special, is that the market is somewhat stable or on the rise, but it all very much depends on the fourth quarter – let’s not forget it usually accounts for more than 30% of a year’s performance, because of the Black Friday, Christmas sales, so on and so forth.”
(English version by Loredana Fratila-Cristescu)