According to the report, online advertising is the only advertising channel on the rise in Romania.
In 2013, the Internet will reach 12% of the total advertising consumption in Romania.
TV advertizing has decreased slightly this year, by 3%, compared with 2012. On the other hand, newspaper and magazine advertising has registered the sharpest decrease, of 15% (newspapers) and 10% (magazines).
The international advertising market is seen to rise 3.5% this year, the same as in 2012.
Zenith Optimedia expects the global advertising market will climb 5.1% in 2014 and 5.9% in 2015.