“People either bought cheaper products, or they had fewer items in the baskets. Nevertheless, we managed to attract new consumers and offset their shifting to cheaper products,” says Andrei Bica, Profi CFO.
On average, Profi stores were visited by 1.2 million clients each day in 2022, with the number being 17% higher than in the previous year.
The retailer ended 2022 with RON11.7 billion turnover and a 1,641-unit network.
For 2023, the company aims for growth of around 15%.
(English version by Catalina Apostoiu)