Romania will therefore be the 13th market for Action, which will compete with Pepco and Tedi on low-price household products.
“More than 1,500 products (about one quarter of the total i.e.) are priced at less than EUR1. The average price of all products is less than EUR2,” the retailer says in a presentation.
It carries 6,000 products in 14 categories, from toys and handicrafts to household, gardening, DIY and food items and puts 150 new products on shelves every week, according to the same source.
The business started in Enkhuizen, Netherlands, 30 years ago and has since grown to more than 2,600 stores in 12 countries and 70,000 employees.
Action posted EUR11.3 billion net sales in 2023, following a like-for-like growth of 16.7%. Expansion continued with 303 new stores opened.
(English version by Loredana Fratila-Cristescu)