The rest of 25% in the company will continue to be held by the founders of White Image, Gratiela Lupu and Andrei Georgescu, who will continue to manage the company.
The takeover is part of the French group’s plan to diversify its portfolio of email marketing and CRM solutions and overlaps White Image’s desire to more easily expand on foreign markets, say the officials of Mediapost Hit Mail.
„White Image will bring value of Mediapost Hit Mail, through email marketing advanced solutions and complete services. (…) White Image is our third acquisition and we will not stop here,” says Marian Seitan, general manager of Mediapost Hit Mail.
Founded in 2003, White Image is the first email marketing company in Romania. In 2022, its turnover reached EUR1.3 million. The company has an 18-marketing specialist team and hundreds of clients in Romania, Europe and Asia.
(English version by Catalina Apostoiu)