Media
Initiative Romania: Local Media Market Sees 7% Higher Revenue, Of EUR642M, In 2022
Romania’s media market is expected to generate advertising revenue of EUR642 million in 2022, up 7% on the year, according to media agency Initiative Romania.
Untold Organizers Set to Invest in EUR1M in Bucharest Christmas Market
The organizers of music festivals Untold and Neversea are readying the first event of Bucharest, a Christmas Market due to be set up in Drumul Taberei park in collaboration with local author...
Mediapost Hit Mail Acquires 60% Of Ideologiq Shares
Mediapost Hit Mail Group has acquired 60% of the shares of digital marketing and communications agency Ideologiq and the remaining 40% are still held by the agency founders, Adrian Apostol a...
PwC: Romania Media And Entertainment Industry Seen Growing By 10% To EUR3.4B In 2022
Romania’s media and entertainment industry is expected to grow by 10% to a total EUR3.4 billion in 2022, taking it above the pre-pandemic level of EUR2.53 billion in 2019, with most segments...
GroupM: Romania’s Advertising Market Likely to Grow by 7.4% in 2022
Romania’s advertising market is likely to expand by 7.4% in 2022, being further dominated by TV, which attracts 56% of investments, reveals an analysis by GroupM.
GroupM: AI-Enabled Advertising May Reach USD$1.3 Trillion In Next Ten Years
Artificial intelligence (AI)-based advertising is seen as a USD$1.3 trillion business by 2032, which means that AI-enabled advertising will represent more than 90% of all advertising as chan...
YOLO Media Establishes Office In The UAE
YOLO Media, a PR agency founded in Romania in 2011 by Sorin Dutoiu and Christian Stan, has opened its first office in the United Arab Emirates (UAE).
PwC: Romanian Streaming Services Market Seen Up By Over 22% To EUR43M In 2022
Streaming platforms (Netflix, Disney + and Amazon Prime) target investments of $230 billion in video content in 2022 to benefit from the increases estimated for these services in the coming...
Streaming Platform Disney Plus To Launch In Romania In Summer 2022
Disney Plus, the streaming service of The Walt Disney Company, has confirmed its launch in 42 countries in Europe, Africa and Asia, including Romania, starting summer 2022.