The 56,000 square meter facility has begun serving the LPP Group’s stores in Romania, Bulgaria and Greece, enhancing the efficiency of the regional supply chain. An additional advantage of the location is its proximity to the port of Constanța, which streamlines the organization of deliveries by sea.
The launch of the new center also marks the completion of the rebuilding of the logistics infrastructure, following last year’s fire at the warehouse.
“The launch of the new distribution center within just one year of the previous warehouse being decommissioned demonstrates LPP Logistics’ operational efficiency and our team’s ability to rapidly rebuild infrastructure that is key to business continuity,” says Sebastian Sołtys, CEO of LPP Logistics.
“Importantly, we have not limited ourselves to restoring our previous capabilities but have launched a modern facility prepared for the further expansion of the LPP Group, particularly the Sinsay brand. We are already able to serve over 450 stores simultaneously, and following the planned expansion, we will double this capacity. This provides a solid foundation for the continued growth of our brands in the region.”
In the first phase of operations, the facility has been equipped with automated systems enabling the simultaneous preparation of deliveries for 454 stores. A further expansion of the warehouse infrastructure, planned for early 2027, will enable the center to serve 900 stores. By the end of the year, the new distribution center will employ over 300 people, and this figure will rise further as the center expands next year.
LPP is a Polish-held family business and one of the fastest growing apparel companies in Central Europe. LPP manages five fashion brands: Reserved, Cropp, House, Mohito and Sinsay.
(English version by Loredana Fratila-Cristescu)