In 2013, the retailer opened 15 stores, in Bucharest, Bacau, Caracal, Cluj, Constanta, Galati, Mangalia, Piatra Neamt, Targu Mures, Urziceni, Galati, Alba Iulia, Pitesti and Iasi.
According to a report of Romania’s antitrust watchdog, Lidl ranks third in the top of big retailers by last year’s sales, following Kaufland and Carrefour. The next in the top are Real, Auchan, Penny&XXL, Mega Image, Cora, Profi and Billa.
Lidl entered the Romanian market in 2010, when it took over discount store chain Plus Discount.
The retailer currently has over 3,500 employees in its stores, regional distribution centers, and central headquarters. The company is part of German group Lidl & Schwartz, which also owns Kaufland hypermarkets network on the local market.
The retailer operates in 20 European countries and has over 100 logistical centers and around 10,000 stores.