The businesses that will finalize the selection process will benefit from customized support measures, such as the temporary exemption from rent payment, 25%– 50% discounts, flexibility on contract duration, as well as integrated promotion and consulting campaigns.
Benefits packages may reach a total value of maximum EUR10,000, per company representatives.
Sebastian Mahu, Head of Asset Management IULIUS, said the company’s objective is to increase the number of active retailers and, in five years’ time, to have at least one player included in this program to reach a countrywide network in Romania.
All Iulius projects, respectively the Palas Iasi and Iulius Town Timisoara mixed-use compounds, and the Iulius Mall network in Iasi, Cluj-Napoca and Suceava, are involved in the Go Local program.
“Entrepreneurs will be selected based on the project coherence, the innovating concept, the business development capacity and the capacity to meet consumer demands and, last but not least, the economic viability and a candidate’s confidence in their own business”, according to company representatives.
Over the last ten years, Iulius has managed, through the United Business Center brand, to become one of the most active developers and operators of Class A office space, by building regional business hubs and creative multinational communities in Iasi, Timisoara and Cluj-Napoca.
The company is currently developing the Palas Campus Iasi, the biggest office building in Romania (54,000 sqm of office space and 6,000 sqm of retail space), as well as two Family Market projects, in Iasi County, a smaller-sized retail concept, with services customized for developing communities.