The new store in Baneasa Shopping City required a EUR1 million investment. The money went to remodeling and furnishing the store in the Baneasa mall, the largest in the country, so as to meet the requirements of the Apple Premium Partner concept and to the launch offer, marketing and communication.
This is the second Apple Premium Partner store in Romania after the one in AFI Cotroceni, which iSTYLE opened in April, following a EUR1 million investment, as well.
(English version by Loredana Fratila-Cristescu)