The company aims to leverage the capital market to finance its entry into a new phase, focusing on accelerating its growth by developing new products tailored to its sector and integrating digital technologies—particularly in operational processes, as well as services using Artificial Intelligence to enhance its competitiveness both locally and regionally, the statement reads.
As part of this initiative, the company has begun the process of accessing a financing mechanism through the National Recovery and Resilience Plan (PNRR) and has submitted its project for listing GRF+ on the AeRO market of the Bucharest Stock Exchange (BVB).
“GRF+’s business strategy is centered around continuously exploring markets and strategic economic territories where we can create value. The results of the past nine years, since we restructured our shareholding, confirm our ability to efficiently capitalize on growth opportunities:
we have maintained continuous revenue growth, expanded our areas of expertise, and diversified our client portfolio. Starting in 2025, we plan to accelerate our growth pace and diversify our financing mechanisms. Thus, we are turning towards the capital market and preparing a strategic commitment to the shareholders who will join us. Once we enter the stock market arena, we intend to leverage as many
of the growth and consolidation levers specific to the capital market as possible,” said Bogdan Tomoiaga, Chairman of the Board of GRF+.
Graffiti Plus (GRF+) is an entrepreneurial company with 100% Romanian capital and one of the most awarded agencies in the region. In 2024, it had the highest number of Romanian campaigns nominated for the European Excellence Awards, and locally, it was named PR Agency of the Year four times in the past six years (2019-2024) at the Romanian PR Award, according to the press statement.
“For 20 years, Graffiti Plus has transformed, evolved, and adapted alongside Romania’s communication industry. Throughout this journey, we have built our foundation on the value of stability, accelerated by agile growth, allowing us to evolve from the PR agency we once were into the communication and brand marketing agency we are today. From the very beginning, we have been focused on staying ahead of the curve, constantly adapting to changing times, understanding trends, anticipating them, and bringing them to our clients as quickly as possible. This ensures that their approaches and value propositions, expressed in communications with various stakeholders, remain relevant and perfectly aligned with current trends,” explained Bogdan Tomoiaga, describing GRF+’s approach.
The company has a sustainable financial performance, with its most recent report (2023) showing revenues exceeding RON36.8 million and a profit of over RON1.6 million. In the past four years, Graffiti Plus has consistently surpassed RON35 million in annual revenue, with a net profit margin of approximately 5%.
Over the past three years, the company has diversified its:
offerings – by launching new divisions, including Sports & Sponsorship, Experience Marketing, and Influencer Marketing, and obtaining the AMEC certification (International Association for the Measurement and Evaluation of Communication).
roles – introducing positions to enhance product depth and improve agency processes, such as Chief Integration Officer, Head of Product, and Head of Research and Measurement.
team – by bringing in new experts in digital marketing, integrated communication, creative leadership, and new business development.
procedures – through the adoption of digital tools and an ERP solution to enable real-time business data management, increasing efficiency and profitability.
GRF+ closed 2024 with a team of 85 consultants, of which 10% hold international certifications, and a client portfolio that includes key global players such as BCR, Carrefour, Coca-Cola HBC, Orange Romania, OMV Petrom, Procter & Gamble, Samsung, and Warner Bros. Discovery, operating in industries crucial to Romania’s economy (banking, technology, retail, energy, FMCG), the statement also reads.
GRF+’s debut on the AeRO market is estimated for mid-2025, with Goldring as the brokerage firm assisting the company in its capital-raising process and stock market listing.