Farmec is also diversifying and entering the distribution market and will form partnerships with other companies, making available its fleet and logistics structure to them.
“Our 2017 plans are bold and driven by the efforts invested in the development of the company. Besides the planned about 10% growth of the revenue, we are pursuing expansion, both of our network of stores and of our product ranges,” says Mircea Turdean, Farmec’s general manager.
The company also plans to expand and upgrade its distribution network this year. It currently has ten branches throughout the country – seven warehouses and three offices in the most important cities, as well as 350 sales specialists.
“We have a state-of-the-art fleet, consisting of 130 cars, 44 commercial utility vehicles and 11 heavy vehicles. Since we have all these resources, we can team up with other companies seeking to use the services of our distribution network as of this year.”
The company will continue national expansion of its own store chain.
“We’ve already inaugurated four Gerovital stores in Craiova, Cluj, Bucharest and Ploiesti since the beginning of the year. The store in Craiova is the first in Oltenia, we are now planning to open stores in Moldavia, as well.”
The company has about 15 single-brand stores in Romania, either Farmec or Gerovital and seven stores operated by partners abroad.
Plans also include development of new product lines, expansion of already existing ones and entry on a new market segment. Turdean would not elaborate further, though. Among the latest segments the Cluj-Napoca manufacturer entered is cosmetics for men and dermocosmetics.
Farmec Cluj-Napoca ended last year with 196.8 million lei (EUR43.8 million) revenue, an increase of 14% on 2015.
(English version by Loredana Fratila-Cristescu)