The rebranding objective is to cement the group’s foothold on the market, with the two companies having overall RON1.5 billion turnover.
“Looking into the future, we are readying at least 3 new openings per annum, as well as annual expansion of the product portfolio by at least 15%. The future openings will bring our clients the Farmacia Tei and Bebe Tei location concept they are already used to, but under the umbrella of the group’s new identity. Expansion and automation process are continuing, with 2023 marking just the beginning. We are also focusing on other high potential markets,” said Roxana Maftei, founder of Farmacia Tei.
Farmacia Tei owns 8 physical locations in Bucharest, Ilfov and Constanta and the e-commerce website www.farmaciatei.ro, while Bebe Tei has 6 physical stores in Bucharest and one in Constanta.
(English version by Catalina Apostoiu)