UNILEVER
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Unilever: Price War In Retail, Just A Temporary One
The 24% sales tax and the mark-up added by retail chains are partly to blame for the shelf prices of products in Romanian stores, says Jarek Malinowski, the executive who runs the over EUR18...
Unilever Sales in Romania Grew In Mid Single Digits In 2013
Unilever South Central Europe registered revenue growth of around 5% last year, and the Romanian market boasted the best performance in the group of eight countries in the region.
Romanians Spend Less Than EUR3/Year On Shampoo, Two Times Less Than The Czechs Or Polish
Romanians purchased 50-55 million euros worth of shampoo in 2013, when over 60% of the market was shared by three international giants, namely Procter&Gamble, Unilever and L’Oreal. P&G, incl...
Unilever: Strong Competition And Low Purchasing Power Have Forced Us To Cut Prices
Jarek Malinowski, the Polish manager who has been running Unilever South Central Europe for over a year, says the company is making price cuts on several products in Romania because competit...
Unilever: Detergent Market Is EUR190M In Romania
Romanians spend EUR190 million a year on laundry detergents, a yet underdeveloped market.
Romanians Paid EUR150M For Ice Cream In 2012
A Romanian eats 16 ice cream cones (1.6 liters) a year, almost four times less than a German and five times less than a Scandinavian, according to Unilever, which sells Algida and Napoca ice...
Unilever And Henkel, Only Major FMCG Companies To See Growth
With less than five kilos of detergent, 1.5 tubes of toothpaste and four bars of soap used per capita/year, which puts the country at the bottom of the European ranking, the only way for Rom...
Unilever: We Managed To Offset Rise In Raw Material Prices And Leu Depreciation
Raw material prices and the depreciation of the domestic currency were the factors that affected the business of Unilever in Romania last year.
Unilever Extends Lease Deal For Office Space In Baneasa Business Park
Unilever, the second largest local producer of non-food fast-moving consumer goods, extended by five years the lease contract of the office space in Baneasa Business &Technology Park, northe...