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SOFT DRINKS

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Coca-Cola HBC Romania: Technical Positions Are Hard To Fill
Companies

Coca-Cola HBC Romania: Technical Positions Are Hard To Fill

Coca-Cola HBC Romania, leader of the domestic soft drinks market, in the first three months of this year hired more than 30 people, both in the commercial department and in the procurement c...

Catalina Apostoiu · 23.04.2014 · 00:00 · 1 min
Ten-Year Old Romanian Brand Battling PepsiCo And Coca-Cola On Still Drinks Market
Retail&Consumer

Ten-Year Old Romanian Brand Battling PepsiCo And Coca-Cola On Still Drinks Market

Prigat, Giusto and Cappy were the best-selling JNSD (juice, nectars, and still drinks) brands in Romania in 2012 on a market that amounts to about 170 million liters a year, according to mar...

Loredana Frățilă-Cristescu · 11.02.2014 · 00:00 · 2 min
Pepsi Revenue In Romania Up In 2013, Though Slightly, CEO Says
Retail&Consumer

Pepsi Revenue In Romania Up In 2013, Though Slightly, CEO Says

The year 2013 was a year of revenue growth, though modest, because the rainy summer and low consumer income affected the entire soft drinks market, says Levent Yuksel, the executive who runs...

Loredana Frățilă-Cristescu · 24.01.2014 · 09:46 · 3 min
Best-Selling Soft Drinks And Mineral Water Brands
Retail&Consumer

Best-Selling Soft Drinks And Mineral Water Brands

Coca-Cola, Borsec and Frutti Fresh were the best-selling soft drink brands last year (including bottled mineral water). The three hold an over 28% share of the market by volume, shows a ZF a...

Oana Gavrila · 14.10.2013 · 00:00 · 3 min
Consumption Of Soft Drinks And Mineral Water Returns To Growth
Companies

Consumption Of Soft Drinks And Mineral Water Returns To Growth

Romanians now consume 2.8 billion liters of soft drinks and of bottled mineral water per year, over 20% more than in 2005. Consumption per capita has reached around 130 liters. Last year the...

Oana Gavrila · 07.06.2013 · 00:00 · 2 min
Energy Drinks Market Loses Thrust
Retail&Consumer

Energy Drinks Market Loses Thrust

The energy drinks market, the most dynamic among soft drinks after its value quadrupled from 2005 through 2010, is showing the first signs of stagnation this year.

Neagu Bogdan Mircea · 25.10.2012 · 00:00 · 3 min
Azuga Waters To Begin Soft Drinks Production This Fall
Retail&Consumer

Azuga Waters To Begin Soft Drinks Production This Fall

Azuga Waters, owned by Violeta Moraru and her husband Valeriu Moraru, has completed the acquisition of the previously rented assets at the plant in Azuga (southern Romania).

Ioana David · 14.06.2012 · 00:00 · 2 min
Romanian Entrepreneurs Take On Multinationals With New Soft Drinks Brand
Retail&Consumer

Romanian Entrepreneurs Take On Multinationals With New Soft Drinks Brand

Violeta Moraru and her husband Valerii Moraru who control the mineral water business Azuga Waters says that production of a new soft drinks brand, Santiago, will begin in January 2012. This...

Ioana David · 15.12.2011 · 00:00 · 1 min
What Romanians Buy When They Go Shopping
Retail&Consumer

What Romanians Buy When They Go Shopping

Carbonated soft drinks, mineral water and roasted coffee are the products that account for the highest share in Romanians’ food basket, in terms of value and not in terms of consumer basket...

Cristina Roșca · 10.11.2011 · 00:00 · 1 min