Almost 12% of the money a Romanian spends on food and non-alcoholic beverages goes to carbonated soft drinks, reveals a survey by market research company Nielsen. The Romanians also spend money on Romanian yellow cheese (‘cascaval’) – 2.8%, fresh milk – 2.7% and biscuits – 2.2%.
The most expensive 15 foods in the daily consumer basket include products that are not necessary for day to day life and do not include staple foods like sugar and flour, whose prices are generally lower and do not account for much in the shopping budget.
A Romanian spends about EUR762 on shopping in modern and traditional retail stores a year, according to ZF’s calculations. The calculations started from the fact that local retail accounted for EUR16 billion last year, and Romania’s population stands at 21 million people.
Food and non-alcoholic beverages account for 40.8% of the consumer basket, Nielsen data reveals. Under the circumstances, a Romanian spends EUR311 on such products a year, according to ZF estimates.
(English version by Loredana Fratila-Cristescu)