SOAP
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Nine Players Hold 80% Of Romania’s Detergent, Soap And Home Care Product Market
Romania produces just half a billion lei worth of detergents a year and over 80% of the market is concentrated in the hands of only nine players out of a total of 201 companies. Moreover, the market is likely to undergo further concentration with the arrival o...
Romanian Soap Market Defies Crisis
Romanians annually earmark the largest sum in Europe for soap, each consumer spending on average EUR3.2. According to ZF data, this is the only product category where Romanians lead, while i...
P&G And Unilever Turn Romanian Plants Into Export Base
Romania in 2013 exported EUR164.6 million worth of detergent, soap and cleaning products, almost 125% more from 2008, the last year of economic boom, according to National Statistics Institu...
Romania Soap And Detergent Production Is Four Times Lower Than Consumption
Romania manufactures detergent, soap and personal and household care products worth only 500 million lei (EUR114 million), while domestic consumption is four to five times higher, which mean...
Competing With FMCG Giants: Three Romanian Entrepreneurs Built A Liquid Detergent Plant
Three Romanians have invested about EUR1 million in a liquid detergent plant in Prahova County (southern Romania). 70%percent of the money used to build the facility came from the European U...
Personal Care Product Prices In Romania, Highest In The Region - Survey
Romanians pay 48 eurocents for a bar of soap, while Hungarians pay 21 eurocents and Poles pay 24 cents. A tube of toothpaste costs 1.8 euros in Romania, compared to 1.19 euros in Bulgaria an...