The investment of Romanian entrepreneurs in this business is a surprise considering there are no major domestic toothpaste or solid soap makers left and more than 200 cosmetics companies have vanished from the market over the past decade.
The plant in Tiparesti, Prahova county, began production in the summer of 2011, and its Dolfy and Euro branded detergents, shampoos and liquid soaps are now selling in more than 1,200 local stores and several hotels and restaurants throughout the country.
The plant is currently working at 10% capacity, which stands at 500 tons/month.
“We want to work at 25% capacity this year and reach 100% in three years,” says Daniel Stoica, 44, the manager and one of the shareholders of the Euro Grup, the company behind the plant.
The fast-moving consumer goods market in Romania is now dominated by P&G, Unilever and Henkel, all of which international giants with more than half a billion euros in revenue in this country.
(English version by Loredana Fratila-Cristescu)