RELAUNCH
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Grup Serban Holding Relaunches Four Granero-Branded Bakery Product Ranges
Grup Serban Holding, a Romanian entrepreneurial company active in several fields of agriculture, has relaunched four Granero-branded product ranges by changing recipes and rebranding.
Farmec Cluj-Napoca Invests EUR500,000M in Brand Relaunch
Farmec, one of the largest Romanian companies, is investing EUR500,000 in the relaunch of its brand of the same name and the funds will go towards research, design and communication.
Albalact Investment In Fulga Drove Brand’s Sales Up 36% In 2017
Albalact, the largest dairy business in Romania by revenue in 2016, relaunched the Fulga brand in the second half of last year, whose main target is kids. The relaunch helped sales resume gr...
New Owner Says Praktiker Was Poorly Managed, Brand To Be Relaunched In September
Turkish businessman Omer Susli, the new owner of do-it-yourself retail chain Praktiker Romania, said the business was badly managed by its former owners and the Praktiker brand will be relau...