PROMOTION
41 articole · RSS
Alcatel Lucent Sends Romanian Executive To Abu Dhabi
Iulian Costea, the former marketing head of Alcatel Lucent in Romania, was promoted by French telecom equipment manufacturer to marketing manager for Middle East and Africa early this month.
Tourism Ministry To Pay Over EUR1M On Promotional Brochures
Romania's Tourism Ministry on Monday announced it will place orders for two sets of travel brochures, worth EUR900,000 and EUR120,000, net of VAT.
Romania To Spend EUR1M In 3 Years To Promote Local Fresh Fruit, Vegetables
Romania plans to spend EUR1 million in three years to promote local fresh fruit and vegetables under a program that is pending the European Commission’s approval, the Agriculture Ministry sa...
BCR Ends Mortgage Promotion, Signals Time For More Expensive Loans
Banca Comerciala Romana (BCR), Romania’s largest bank by assets, has raised mortgage loan interest rates after a promotional campaign that lasted for one month and a half expired at the end...
Nivea’s Business Model: Be Everywhere
The Nivea brand last year had a EUR67 million budget for promotion (at rate card value), the tenth largest budget for a brand in Romania. The amounts allocated for promotion will increase th...