In his new position, the 34-year old Romanian executive will be in charge of creating new business opportunities for Alcatel Lucent and will communicate directly with customers and markets in the Middle East and Africa and oversee the company’s marketing operations in the region. The position requires him to move to Abu Dhabi, the capital of the United Arab Emirates.
The company also promoted Catalina Ochesila as head of the department of marketing, strategy and communication for Romania and SE Europe.
A graduate of the Polytechnic University of Bucharest, Iulian Costea held a teach position there for one year and then joined West Bank (San Paolo IMI) as a systems engineer where he stayed for eight months. He took a project manager job with Alcatel Romania in December 2002 and joined the marketing department as director of IP solutions in December 2004. Two years later he was promoted to marketing manger for SE Europe and in March 2010 his duties were expanded to include the Commonwealth of Independent States (CIS) and Northern Europe. Iulian Costea also holds and MBA degree from ASEBUSS/Kennesaw State University US.
Alcatel Lucent, one of world’s largest telecom equipment manufacturers, posted EUR87 million revenue in Romania last year and had over 1,500 employees. Alcatel-Lucent has a major research and development center in Timisoara specializing in LTE (Long Term Evolution – 4G) technology, where over 600 cellular telephony engineers work.