FASHION
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H&M Tops RON500M Sales In Romania
Sweden’s Hennes & Mauritz (H&M) sales in Romania went past half a billion lei in 2014, after four years of fast-paced development, reaching 529.5 million lei (EUR119 million).
Fashion Retailers Diversify For Growth
On an increasingly competitive market, fashion retailers have to adjust their portfolios and bring to Romania divisions they used to ‘save’ for stronger more developed markets until recently...
H&M Works With 30 Plants In Romania
Almost 10,000 women are working on Sweden’s fashion giant H&M’s ‘made in Romania” clothes. The retailer started manufacturing operations in Romania about two decades ago and now has 10 direc...
The Story Of The 30-Year Old Romanian Who Is Now Developing Three H&M Brands In China
After having been part of the team that established H&M’s presence in Romania for three years, Cristian Chipaila decided to go to China to supervise the development of all the other brands o...
eMAG Targets Fashion Sales Of EUR7.5M In First Year, Launches Private Brand
Romanian online retailer eMAG.ro started selling clothing and accessories with the launch of its fashion category and its own fashion brand RELEASE, and expects sales of EUR7.5 million in th...
Zara Owner Resumes Expansion In Romania
Spanish-held Inditex is set to open ten stores in Romania in 2015 in Bucharest’s Mega Mall and Brasov’s Coresi shopping centers and thus reach 108 units under seven brands, including Zara, P...
Debenhams Becomes Competitor For Zara, H&M, Sephora And Douglas
UK’s Debenhams returns to Romania after a two-year hiatus by opening a store in Bucuresti Mall and its new franchisee plans to open two new stores a year.
Kenvelo Plans To Open 13 Apparel Stores And 6 Brioche Doree Coffee Shops In 2015
The Brioche Doree coffee shop chain brought in Romania by the shareholders and the boss of the fashion retailer Kenvelo wants to open six coffee shops this year. It is looking at both shoppi...
H&M Works With 25 Local Textile Factories
Swedish fashion retailer H&M works with 25 textile factories in Romania, most of which in the eastern and southern parts of the country, in the poorest counties such as Braila, Vrancea, Tele...