BEER
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The Four Marketeers That Sell Most Beer In Romania
Aged between 34 and 46, these four Romanians are handling marketing budgets worth tens of million euros of foreign producers in Romania’s beer industry.
Heineken Romania, Steepest Profit Decline In 3 Years In 2013
Heineken Romania brewer in 2013 posted net profit of 159.9 million lei (EUR36.2 million), down almost 14% from 2012. This is the sharpest profit slump in the past three years for Heineken, R...
Romania’s Brewers Pin Hopes On 2014 FIFA World Cup For Growth
Beer sales declined by 6% in the first three months of this year, continuing the downward trend of 2013, according to ZF calculations based on National Statistics Institute data.
Brewers’ Exclusivity Contracts With Restaurants And Bars Placed Under Scrutiny
The contracts brewers have with restaurants and bars include clauses that are curbing competition, according to a recent report of the Competition Council. Information included in the report...
Heineken Romania 2013 Sales Down 5% To RON1.12B
Heineken Romania reported sales worth 1.12 billion lei (EUR254 million) in 2013, down 5% on the year, on a market contracting by approximately 10%.
Beer Consumption In Romania Down 10% In 2013
Beer consumption in Romania fell 10% on the year to 16.3 million hectoliters in 2013, according to the Romanian Brewers Association.
Former Site Of Heineken Brewery To Host Offices And A Hypermarket
Heineken Romania sold the former Grivita brewery in downtown Bucharest, at the end of 2013, to a group of real estate investors, among whom Ionut Dumitrescu, the founder of real estate consu...
Romania Ranks Sixth In Europe By Beer Consumption
Romania ranks sixth in Europe in terms of beer consumption, with 90 liters per year per capita, but the profile market is on downward trend, according to the Romanian Brewers Association.
2013 Difficult Year For Brewers, Market Down 2.6% in Jan-Sept
Beer sales reached 14 million hectoliters (1.4 billion liters or 2.8 million 0.5 liter cans) in the first nine months of the year, down 2.6% on the year-ago period, ZF has calculated based o...