BEER
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Heineken Enters Cider Market; Wants To Take Strongbow To Several Hundred Pubs In Romania
Heineken, a major player in Romania’s beer industry, took the first step outside the core market and entered the cider segment by launching Strongbow, a product it wants to take to several h...
Sue Clark, Managing Director SABMiller Europe: I Have Seen Vibrant Pubs And Restaurants In Romania. The Worst Is Over
The trend of pubs and restaurants closing across Europe as a result of lifestyle changes and smoking bans was accelerated by the challenging economic conditions. The trend has been visible i...
Romania’s Beer Market Down 8.6% In 2014
Romania’s beer market fell 8.6% on the year in 2014, for the second consecutive year, on the backdrop of fiscal pressure, according to the country’s brewers association.
Beer Market Back To 2005 Figures After 5% Sales Decline Last Year
Beer sales shrank by 5% to 16 million hectoliters (1.6 billion liters or 3.2 billion 0.5 liter beer cans) last year, the worst decline the market has seen since 2009, ZF has calculated based...
Heineken, Ursus And Bergenbier Account For Over 70% Beer Market
Heineken, Ursus Breweries (SABMiller) and Bergenbier (Molson Coors) account for more than 70% of the local beer market put at 17 million hectoliters last year or more than 80 liters per capi...
Best-Selling Beer Brands In Romania
Timisoreana was the best-selling beer brand in Romania last year, a position it also held in 2013 and 2012, according with data provided by market research company Canadean.
Ursus Breweries Sales Down 4% In H1
Ursus Breweries, the largest local brewer, posted 708 million lei (EUR158 million) sales in the first half of this year, 4% lower than in the year-earlier period, according to publicly avail...
Bergenbier Sees Sales Slightly Down in H1, Does Better Than Overall Market
Romanian brewer Bergenbier, a unit of Canada’s Molson Coors group, posted 1% decline in revenue to 219 million lei (EUR49 million) in the first half.
Beer Sales In Romania Down 7% In January-September
Beer sales in Romania fell 7% in the first nine months of 2014, continuing the downward trend of 2013 and of the first half of the year, due to unfavorable weather. Not even the soccer World...