“Without a large investment in technology, our costs involved in receiving an order and packaging it would go up quite a lot, rendering us unable to provide good services at a fair price to our customers,” said Tudor Manea, chief executive of eMAG Romania.
“This is why we made this decision early this year and said we needed to build something, technology-wise, that would allow us to keep growing on long term.”
The investment went towards a more efficient storage of products, the automated sorting capacity and the improvement of production packaging capacity.
The EUR10 million investment will also help eMAG group deliveries into fewer parcels, Tudor Manea, to address the issue of having small products sent separately instead of being put in a single parcel.
(English version by Loredana Fratila-Cristescu)