“The year 2020 started with a lot of plans and strategies for us. We finalized the development of the finished products warehouse, whose capacity we doubled and digitalized and then the pandemic came and we had to set our plans aside and adjust, which is why we decided to go for products needed in the times we’re living now,” Claudia Burghelea, marketing manager of Dacia Plant, told ZF.
The company invested EUR1 milion in a tincture and syrup facility and inaugurated a new office building in 2019 and investments continued this year, with the doubling of the finished product warehouse and launch of new products – the hand sanitizer.
“Sales were up on all channels during the pandemic. We even hired 30 people who would have otherwise been furloughed.”
(English version by Loredana Fratila-Cristescu)