The retailer has started recruiting store managers in Giurgiu, Ramnicu Valcea and Targoviste.
The Supeco store format focuses on low prices, seeking to offer consumers fresh produce and fast moving consumer goods in sales areas of 1,500 to 2,000 square meters.
The format was launched last year in Spain, where Carrefour operates four Supeco stores. Products are sold both in bulk and singularly, with several of Carrefour’s discount private label ranges in stock.
Carrefour Romania has a network of 166 stores, of which 25 Carrefour hypermarkets, 79 Market supermarkets, 61 Express convenience stores and one online store.
The company’s sales rebounded last year to the level posted in 2008, the last boom year in the Romanian economy, to EUR1 billion, up 2% compared to 2012. In 2008, Carrefour Romania posted a 37% growth in sales to EUR1 billion, from EUR728 million in 2007. The company’s sales declined over the next two years to a low of EUR930 million in 2010, and then rebounded slightly to EUR955 million in 2011 and EUR986 million in 2012. (All reported sales are net of VAT.)
The retailer is part of French group Carrefour, which has over 9,900 stores in 33 countries.