The network now has 24 stores, after having opened one in Calarasi, a city where it did not have a Supeco store. This is the first inauguration in 2020, but the fast-paced expansion started last year, when the network almost doubled.
“We’re expanding throughout the entire country,” Carrefour says on its website. It is currently covering about 20 cities and has three such stores in Bucharest and two in Cluj-Napoca. Other cities on the Supeco map are Focsani, Ramnicu Valcea and Slatina. Implementation of this format started in smaller and medium-sized cities but has now reached big cities, as well.
Experts and executives were expecting the discount format to be the winner of the next five years even before the pandemic, but now consumers will be even more careful with their spending.
Carrefour introduced Supeco in Romania in the fall of 2014, when it opened its first such store in Ramnicu Valcea.
(English version by Loredana Fratila-Cristescu)