The retailer plans to open more than ten stores in 2015.

Billa has opened five new stores in 2014, reaching a network of 84 supermarkets.

In 2013, the retailer opened ten stores and closed down a supermarket in Carei (Satu Mare County).

Billa Romania general manager Sorana Georgia said Billa expects to end 2014 with higher sales which are also budgeted for 2015. Georgia added that over 70% of the company’s turnover is generated by products made in Romania and the plan is to increase this share toward 100%.

In 2013, the retailer reported profit of RON2.17 million (EUR493,000), down 40% on the year, but its turnover rose 7.3% to RON1.35 billion (EUR307 million).

Billa opened its first store in February 1999, in Bucharest, and has over 3,500 employees.

REWE also operates Penny Market and XXL Mega Discount stores in Romania.

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