BILLA
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Carrefour Romania CEO: We Bought Billa To Strengthen Position On Supermarket Segment
French-held Carrefour group opened the first Billa store remodeled into a Market store at the beginning of March, and the remaining 84 supermarkets will be rebranded by the end of the year. The rebranded stores will sell hundreds of products at lower prices, a...
Carrefour To Open First Remodeled Billa On March 1
French-held Carrefour group will open the first remodeled and rebranded Billa store on March 1. The first store to transition from Billa to Carrefour Market is located in the Liberty City ma...
Carrefour Romania: Billa Brand Dropped By End 2017
The Billa supermarkets Carrefour acquired in Romania will operate under the Carrefour brand and retain the best of both of brands (Carrefour and Billa) inside, says Jean Baptiste Dernoncourt...
Billa Brand Will Stay In Romania For Only Up To One Year
French-held Carrefour may use the Billa brand for the Billa Romania stores for 18 months from the date of the deal. The two parties signed the deal last December, which means only 12 months...
Competition Council OKs Takeover Of Billa Romania By Carrefour
Romania’s Competition Council on Wednesday approved the takeover of Billa stores, the retail operations in Romania of German retail group Rewe, by French retail group Carrefour.
Billa Sales Up To RON1.5B In 2015
Billa supermarket chain acquired by French-held retailer Carrefour at the end of last year, ended 2015 with sales of more than 1.5 billion lei (EUR333 million), up 7% on 2014.
Competition Council Looks Into Takeover Of Billa Romania By Carrefour
Romania’s Competition on Wednesday said it is looking into the economic concentration operation whereby French retail group Carrefour is taking over Billa stores- the retail operations in Ro...
Rewe To Focus On Penny Network In Romania After Sale Of Billa To Carrefour
German retail group Rewe will focus on Penny discount stores in Romania after it agreed to sell supermarket chain Billa Romania to Carrefour, according to Frank Hensel, Rewe International ge...
Billa’s Brand “Bun, din Romania!“ May Reach 5% Business Share In Two Years
Romanian brand “Bun, din România!“, launched in 2014 by supermarket chain Billa, part of German retail group REWE, may post total sales of EUR15 to EUR20 million over the next two years, acc...