The new supermarket is located in the STAR shopping center, has a sale surface of 950 square meters, and will sell over 9,000 products.

“Billa Romania will continue to seek new development opportunities this year,” general manager Sorana Georgia said in the statement.

Billa entered the Romanian market in February 1999 with a supermarket in capital Bucharest. The retailer had a turnover of RON1.26 billion (EUR284 million) last year, up 12.3% from 2011, and a net profit of RON3.6 million (EUR820,000), 30% lower on the year.

German group REWE, which operates in retail and tourism and covers 13 countries, also owns Penny Market and XXL Mega Discount stores in Romania.