The company also estimates 10% of its total sales will come from e-commerce activities within three years.
“The new platform is proof of how technology is adapted to current lifestyles, where everything is more dynamic. We hope the platform is quickly adopted by more of our customers. We estimate we’ll have at least 5,000 online stores at the beginning of next year,” said Razvan Diratian, general manager of Avon Cosmetics Romania and Republic of Moldova.
The e-commerce platform was launched on September 26 and allows clients to order products from their favorite sales representative or from one in their area. The company has around 140,000 representatives.
Diratian estimates 10% of all sales will come from e-commerce in the next three years.
According to GPeC and Eurostat data, 1.2 million Romanians shop online and 34% of products bought online are cosmetics.
In 2012, Avon Cosmetics Romania posted a net profit of RON38.4 million (EUR8.6 million), from RON56.4 million in 2011. After several years of growth, the company’s profit started declining in 2011, when it dropped 25% on the year. Sales declined just 1.8%, from RON444.4 million to RON436 million.