“This store concept is a response to the market context and the tension on the purchasing power. It is a format we turned into a priority in our development strategy. ATAC Chitila is a hyper-discount concept with a regional appeal for Bucharest and Ilfov, which means more customers are willing to travel greater distances to get better prices, a behavior we saw in other parts of the country, as well,” Ioana Tosa, sales manager of Auchan Retail Romania, said during the opening event of the new store.
Auchan intends to continue with this discount format as part of its commitment to protect the purchasing power of Romanian consumers, she added.
ATAC Bucharest is on the outskirts of the city, on Soseaua Chitilei and takes up 6,600 square meters. It is now carrying more than 10,000 food and non-food products.
(English version by Loredana Fratila-Cristescu)