The rebranding process started in 2020 and can be seen in the physical stores and the online store, as the old Sensiblu websites refers to the new brand identity page.
In 2020, at the beginning of the rebranding process, the new owners explained that the Sensiblu chain would continue to respond to the needs of the urban customers, in more than 200 pharmacies in Romania.
In the second half of 2022, Sensiblu pharmacies in Bucharest started being replaced by Dr. Max, which uses low prices to attract customers, especially on a competitive market such as pharmaceutical retail is. The investment strategy of 2022 also included the opening of large pharmacies, using the same Dr. Max brand, in shopping centers – Veranda and Mega Mall in Bucharest.
(English version by Loredana Fratila-Cristescu)