Parking and accessibility are the main criteria for the 30-50 age segment, while for the other age segments, proximity and location are less important. The diversity of services is a significant factor for the youth segment.
As for the income level, accessibility is the main criteria for persons with high incomes, while food courts are less important. Offers and promotions are significant factors for the low income segment (between RON501 and RON1,500).
“The results of the survey show that the purchasing process is mainly directed to convenience and facility. (…) Under these circumstances, projects which are strong as development but have disadvantageous locations, are losing ground, while average projects have significant chances of success if they have a good location and adapt their mix of tenants to the particularity of the coverage area,” Sebastian Mahu, head of property management DTZ Echinox, stated.
Retail Metrics survey is analyzing the decision factors, behavior and visit frequency of customers for all shopping centers in Bucharest, based on daily shopping, fashion, entertainment and the store diversity. The study also assesses other elements related to the consumption behavior of Bucharest citizens, such as their preference for certain brands.
DTZ Echinox surveyed 2,000 Bucharest respondents in May.