The Czech retailer entered the Romanian market in 2015 with a unique business model – try before you buy pick-up-points, also named “happiness booths”, which are special fitting rooms, where customers can try on clothing items and pay only for the items that suits them. The company also offers free product delivery and free return within 90 days.
In 2015, ZOOT.ro had 250 brands and two “happiness booths”. In 2016, ZOOT.ro has 300 brands and eight fitting rooms (six in Bucharest, one in Cluj-Napoca and one in Timisoara) and will open a new one in Constanta at the end of November.
ZOOT team has also extended to 35 people from 10 previously.
ZOOT.ro sells 300 international brands and three own brands – ZOOT Original, OJJU and Alchymi, with an average value of EUR43 per order.