According with data previously released by the company, Zizin brand brings 46% of the company’s revenue, namely RON21 million (around EUR4.7 million). Thus, the brand’s 2014 sales topped RON28 million (EUR6 million), according with ZF calculations.
Apemin Zizin also produces private labels for several store networks. Private labels generate more than half of the company’s revenue, according with the latest data.
“In 2015, we want to maintain the upward trend of Zizin brand, to take further the marketing projects initiated in 2014. Our main target is to strengthen Zizin’s position on Romania’s market of established mineral waters,” stated Laura Lazar, chief executive officer of Apemin Zizin and one of its stakeholders.
In 2014, Apemin derived revenue worth RON45.7 million (over EUR10 million), up 27% on the year, according with ZF calculations based on Finance Ministry data.
(English version by Catalina Apostoiu)