Zitamine Nutrition had previously received EUR500,000 investments. The new investment will help the startup cement its position in Romania and expand to other Eastern European markets next year.
Zitamine started in 2021 as a project in startup incubator Novel Ventures, which helped it develop with a EUR300,000 initial investment. The company then got another EUR200,000 investment to develop in Romania.
What is exactly does Zitamine do? The startup developed an algorithm to personalize food supplement recommendations for each individual separately. More precisely, a user goes online on zitamine.ro and fills out a questionnaire devised in partnership with physicians and pharmacists, which then serves as a basis for a personalized recommendation for vitamins and natural supplements.
(English version by Loredana Fratila-Cristescu)