Speaking at the conference ZF Mobilio, Dan said 58% of smartphone users bought an application and 17% would never spend money on downloading an application.
She added, citing the results of a survey conducted by GfK Romania between April 6 and April 12, that managers, freelancers and smartphone users aged 41 to 50 are among the most willing to pay for a software application they use frequently.
Romanian smartphone users have in their terminals an average of 22 downloaded applications and 11 installed applications, of which they use four applications daily, said Dan.
“Some 40% of respondents said they download more applications now than they did six months ago,” she added.
According to GfK data, men use smartphones to make bank transactions or search for information regarding the products they want to purchase.
“Women lose interest in new technology devises unless they are easy to use,” said Dan.
About 70% of smartphone users said new technology is attractive and should be used as much as possible, and 52% of them consider that the aspect and style of an electronic device are essential when making a choice. Moreover, 52% of users buy electronic devices not for entertainment, but because they are useful, said Dan.
The survey revealed that the most used operating systems in Romania are Android – 36%, iOS (Apple) and Symbian, 18% each.
ZF Mobilio is organized by financial daily Ziarul Financiar, in partnership with Vodafone, Nokia, Samsung and Penta Group.