“Applications on payment are not expensive on the local market, but data traffic is more expensive compared to other countries, or, let’s say, not adjusted to household income in Romania,” Novolan said at the ZF Mobilio Apps & Business Forum conference in Bucharest. She added applications are very important for companies and websites conveying information, because the local market boasts a great deal of smartphones.
“Users are becoming more educated and there are also the mobile telephony operators and their smartphone deals and packages meant to lure more clients. Romania has the technology needed to allow a high data traffic, but, prices are pretty high,” she added.
ZF Mobilio is organized by financial daily Ziarul Financiar in partnership with Vodafone, Nokia, Samsung, and Penta Group.