Zara stores are usually located within shopping centers, covering areas of several hundred or even over 1,000 square meters. The brand is active on the segment of average to above average prices.
Bu comparison, H&M has some 60 stores, almost of the same size as Zara stores, but with lower prices.
On the Romanian market, the ranking of the leading fashion brands is dominated by Pepco (Poland), H&M (Sweden) and Zara. The top two are the only brands reaching sales of EUR1 billion.
Inditex Group, held by billionaire Amancio Ortega, has eight brands in Romania – Zara, Zara Home, Oysho, Uterque, Bershka, Pull & Bear, Massimo Dutti and Stradivarius. Zara is by far the most powerful brand, both locally and globally.
Zara operations in Romania generated a net profit of nearly RON140 million in 2019, which translates into a margin of 15%. The net profit decreased for the first time since 2011.
The financial results are only for the offline operations, as the online operations are registered directly in Spain.
Zara entered the Romanian market in 2004, in franchise system.