Laurentiu Banescu, co-founder of the producer, says 2022 was a good year for the company’s sales despite the declining overall market.
The entrepreneur says price increases, as well as raw materials shortages will persist this year.
“The most important challenge for us is packaging procurement. We hope things will normalize, at least starting the second quarter,” says Laurentiu Banescu.
The entrepreneur added he wants to expand the number of company partners, so that Zaganu beer should be distributed countrywide.
Fabrica de Bere Buna, which operates Zaganu brand, was founded by Laurentiu Banescu and Alexandru Geamanu in 2013. In 2021, the company’s turnover hit RON5.3 million, from RON5.6 million in 2019.
(English version by Catalina Apostoiu)